BMW and Audi have been at each other's throats for quite some time now. Both of these rival companies' headquarters are located in Germany. Because of this close proximity and the fact they are both after the luxury car buyer's attention (and the larger market share that comes with it), the tension between BMW and Audi has escalated over the years...
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BMW Slams Audi, Audi Slams Back
BMW and Audi have been at each other's throats for quite some time now. Both of these rival companies' headquarters are located in Germany. Because of this close proximity and the fact they are both after the luxury car buyer's attention (and the larger market share that comes with it), the tension between BMW and Audi has escalated over the years...